Over the past several years, NYC streetwear label Kith has teamed up with some of the biggest brands around the world—and, no, we’re not just talking clothing imprints. Cap'n Crunch, Sadelle’s Restaurant, and Nickelodeon are just a few of the non-fashion companies that have previously teamed up with Kith; but out of all of its unlikely partnerships, Kith’s Coca-Cola collaborations are, by far, the most anticipated.
This week, the streetwear label will release its third co-branded collection with the soft drink giant, highlighting their shared values of togetherness and unity. The 60-style range will deliver items for all four seasons, such as graphic tees, hoodies, rugby shirts, short-sleeve button-ups, bathing suits, accessories, and more.
Similar to Kith’s previous Coca-Cola drops, this collection will feature reworked versions of the soda company’s iconic logo, including a new Kith-designed pattern that combines Coca-Cola’s international logos into one.
The range will also present four other brand collaborations: Golden Bear helped with the varsity jacket; Oakley contributed their Frogskin sunglasses; Stance came through with sock designs; and Converse returns with four new denim Chuck 70s.
You can check out the Kith x Coca-Cola 2018 lookbook below. The images were shot by Justin Bridges and styled by Gianna Santos and Kith founder Ronnie Fieg.
The collection will drop this Friday at Kith locations and its website at 11 a.m. ET.
