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Don't Believe the Hype

Supreme Kayak...On The Hudson River? | Don't Believe the Hype

Complex's weekly series Don't Believe the Hype takes a look at what's hot and what's just hot air. Sneakers, clothes, tech, food—nothing is safe. Just when you thought the most hyped brand out there, Supreme, couldn't drop anything crazier with their name on it...they come out with the Supreme kayak. But that's not all: they even released the Supreme life vest to wear while you're on the water too. So with both items reselling for $800 combined, do these items really work when placed in perhaps America's dirtiest, busiest waterway, the Hudson River? Speedy found a group of brave Complex staffers willing to risk their lives with hilarious (and soggy) results in this episode of Don't Believe The Hype.