Complex's

Blueprint

Season 1

August 14, 2017

How Joie Manda Became the Industry's Architect of Urban Music | Blueprint

Joie Manda's ascent from passing out club flyers to becoming EVP of Interscope/Geffen/A&M is unheard of. With building the careers of Rick Ross, Vince Staples, 2 Chainz, plus more, Manda rose through the ranks at Asylum Records, Def Jam, Warner Bros., and now Interscope.

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Blueprint
There are more ways than ever to "make it" these days, and like snowflakes, no two journeys are identical. On "Blueprint," a diverse range of influential people reveal the lessons they learned on their paths to success—direct to camera with no filter. From the origin stories of Lyrical Lemonade founder Cole Bennett and TV mogul Mona Scott-Young to the career pivot of rapper-turned-exec Lil Bibby, learn how small victories can add up to big wins. Also featured in the series: unconventional advice from Twitch's most popular streamer Hasan Piker and words of wisdom from Netflix CMO Bozoma Saint John. These are their blueprints—it's up to you to create yours.
  • Seasons: 2