Earlier in the week, a New York City Sephora held a class from the program, which will officially launch in June. Each class will be developed and hosted be Sephora beauty advisors who are transgender. Daniel, a "Sephora Color Consultant and Coach," said in a video for the program, "A lot of times, the trans experience can be very isolating. Being out and just being social in the world can be hard if there's someone who isn't comfortable with themselves or feel like they're being judged by other people."
Callie, a class participant, said in the video, "One of the things that I struggle with a lot is that I go through a lot of treatments that mess my skin up, but knowing the steps that I can take through this class really helps me a lot in my confidence."
According to Daily Mail, the courses will include skin care tips, color and texture correction, advice on which products to use, foundation matching, and lessons on proper application. Classes will be held at 150 locations and for those who cannot make it to a physical store, Sephora will also launch a series of YouTube tutorials.
Head of Social Impact and Sustainability at Sephora Corrie Conrad told Teen Vogue, "The trans and non-binary community is a beloved part of our community and we want to be allies. That's the point of all our programming: Whether you're entering the workforce or questioning your gender, that's a major life transition. We want to be there for you."
In 2016, Sephora launched the Classes for Confidence, where some stores hold hands-on, 90-minute beauty courses. Previously, the classes have helped cancer patients.