Les Basics Focus on Palette and Aesthetic for SS19

Les Basics SS19 sees the brand focus on softening their colour palette and extending their aesthetic through silhouette revisions. 

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Les Basics SS19 sees the brand focus on softening their colour palette and extending their aesthetic through silhouette revisions. 

SS19 welcomes a tonal approach to design from Les Basics, with colour and textual blocking apparent throughout the collection. It is through these alterations to the core elements of the brand that their visual identity remains true, while welcome new elements.  

New elements welcomed to the brand's arsenal includes slogans and Le Graphic that provide a youthful feel, the replacement of ribbing with bungee cord and stoppers for functionality, and the idea of deconstructing to reconstruct. 

SS19 also welcomes collaborations with both Novesta and Master Piece. 

Take a closer look at Les Basics SS19 updates below. 

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