Sportswear giants Champion are set to open their Amsterdam flagship next month, and to mark the occasion the brand has launched a new campaign titled 'Champions of Amsterdam'. 

The campaign serves as a celebration of the city, showcasing people who make Amsterdam what it is. Eight young 'Champions' from around the city were selected and photographed by portrait photographer Dennis Branko. Amongst them is respected tattoo artist Marrison Schiffmacher, rapper Samuel Sekyere a.k.a Bokoesam, and Rimon. 

These photographers document the 'next generation' of champions and pioneers in Amsterdam and will be exhibited inside the new flagship store. 

Champion’s new Amsterdam flagship store will also house an installation of artwork by Gilles de Brock. Not only will the Champion flagship store in Reestraat feature art and product, the destination will provide for fans of ‘the real thing’; with apparel such as the original Reverse Weave styles on offer. 

Take a look at the Champions of Amsterdam below and keep an eye out for Reestraat nr 9 flagship store opening on June 7th. 

 

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All Images via Champion

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