Mason Garments Enlist Calvin Pausania for Their SS18 Campaign

Mason Garments showcase their SS18 collection in new visual campaign.

mason garments header
Publicist

None

mason garments header

Mason Garments enlists Calvin Pausania for the launch of their Spring/Summer 2018 Campaign visuals. 

The Dutch footwear brand called on the Artist and Art Director to channel the energy of the collection, titled ‘Sovereign Sunsets’. 

This season serves as a self-reflection of the brand’s independence and affection for subliminal sunsets, with pastel shades within the collection reflecting the latter. 

Speaking on the campaign, Calvin Pausania commented: “The campaign has a lot of personal meaning to it which perfectly molds together with the story of the collection. By using strong colors like red and blue I was able to visualize both ends of a sunset but also both ends of life and a career in general. Both failure and success compliment each other and balance life as a whole. We all experience obstacles. The feeling of satisfaction comes by overcoming them."

Sovereign Sunsets highlights Mason Garment’s five-year anniversary, serving to emphasise their beliefs in the power of self-determination and independent entrepreneurialism. View the Mason Garments SS18 Campaign below, and shop the brand via their online store.

Art Direction & Photography - Calvin Pausania
Assistant Photography - Johnathan Baena
Styling - 
Giny van Opstal
MUA - Macy Sarinah Sowikromo
Model - Thijs Jansen

mason-garments1
mason-garments2
mason-garments3
mason-garments4
mason-garments5

 

Latest in Style