Dove Hires a Criminal Sketch Artist to Reveal Poor Self-Image Many Women Have (Video)

The experiment was telling.

Not Available Lead
Image via Complex Original
Not Available Lead

Dove hired FBI-trained forensics artist Gil Zamora to participate in an experiment. The company asked random women to come into a studio and sit on a couch facing opposite of Zamora who then asked each female to describe themselves. Then the women had a conversation with a another stranger who was also asked to sit on the couch and describe each woman. Above you can see the images from the experiment.

The result was shocking; sketches made off of descriptions from the women themselves were noticeably uglier than ones made off of strangers . The study implies that women don't see their own beauty. See the video of the experiment yourself below (and try to ignore all the dumb fluffy music).

View this video on YouTube

youtube.com

[via AdWeek]

Latest in Style