Beau Young Prince is all about putting on for his city. The Washington, D.C. native built a rep through early releases like The Groovy God and Until Then, all the while staying true to what made him. That authenticity mixed with talent eventually landed him a deal with Def Jam:
What does he cook up for his first label release? A single featuring a title that highlights an everyday phrase for people in D.C. that can mean multiple things depending on the context. As Prince describes "Kill Moe": "When put together the phrase can express positivity or have negative connotations."
And Prince hasn't shied away from keeping the narrative about D.C. "I wanted to make something that felt like an anthem. I wanted to create something refreshing that could express the bounce and heartbeat of the city, without being cliché."
The accompanying visual for the song offers a fitting view of how he spends his time in the city, with Prince cruising around town with his crew, hitting up the Saturday night function, and getting in a studio session. "When making the film I simply wanted to be as authentic to D.C. as possible while exploring themes that make the city what it is. The carry-outs, The Big Chair, Anacostia Park, rolled beanies, and other themes are all characteristics of myself and D.C.," Prince explained. "It was very important to me to use this opportunity to showcase what I love most."
He added: "Most of this visual was shot in Southeast, D.C., where I am from, and it's important because I feel like there is no one representing SE, D.C. the way I am."
Check out the Mike Bregenzer-directed video for "Kill Moe" up top and grab the single on iTunes. Beau Young Prince's new EP is due out soon.