Complex's

Blueprint

November 13, 2017

How Scooter Braun Went From Promoting Parties to Building An Entertainment Empire | Blueprint

Scooter Braun is a visionary for the self-made, social media age. After catching the eye of Jermaine Dupri as the hottest young party promoter in Atlanta, Braun signed and diligently broke Asher Roth and Justin Bieber. He went on to manage a bevy of global pop stars to expand his company into other facets of entertainment and to weather some very public storms, all while gathering a following as big as some of his acts.

SHARE THIS VIDEO

More Shows Like This

  • Tunnel Takedown
  • ComplexCon(versations)
  • Out of Bounds
  • Couch Classics
  • Open Late
  • A Day in the Life
Blueprint
There are more ways than ever to "make it" these days, and like snowflakes, no two journeys are identical. On "Blueprint," a diverse range of influential people reveal the lessons they learned on their paths to success—direct to camera with no filter. From the origin stories of Lyrical Lemonade founder Cole Bennett and TV mogul Mona Scott-Young to the career pivot of rapper-turned-exec Lil Bibby, learn how small victories can add up to big wins. Also featured in the series: unconventional advice from Twitch's most popular streamer Hasan Piker and words of wisdom from Netflix CMO Bozoma Saint John. These are their blueprints—it's up to you to create yours.
  • Seasons: 2