Complex's

Blueprint

October 30, 2017

How Lyor Cohen Built Def Jam, Reinvented Warner, Launched 300 + Reimagined YouTube Music | Blueprint

From Run DMC to Roc-a-Fella, from DMX to Young Thug, Lyor Cohen discovered and broke some of the most prolific musical acts of our time at the helm of the biggest labels. In a conversation that spans his decades of leadership in the industry, he shares how failing as a party promoter led him to working for Russell Simmons, how he invented the 360 deal, surviving the turmoil of the business, and the feeling in his gut that propels him to this day. 

SHARE THIS VIDEO

More Shows Like This

  • The Complex Cover
  • Top Gen
  • Good Looking Out
  • No Co-Sign
  • Rules to This Sh!t
  • Complex World
Blueprint
There are more ways than ever to "make it" these days, and like snowflakes, no two journeys are identical. On "Blueprint," a diverse range of influential people reveal the lessons they learned on their paths to success—direct to camera with no filter. From the origin stories of Lyrical Lemonade founder Cole Bennett and TV mogul Mona Scott-Young to the career pivot of rapper-turned-exec Lil Bibby, learn how small victories can add up to big wins. Also featured in the series: unconventional advice from Twitch's most popular streamer Hasan Piker and words of wisdom from Netflix CMO Bozoma Saint John. These are their blueprints—it's up to you to create yours.
  • Seasons: 2